It’s pink, and it’s chocolate, so you know I instantly approved when I first saw these pink KitKats on Instagram. All I knew was that I had hunt one down and try it! I searched everywhere, and it was seeming rather hopeless that I was actually going to get my hands on one. Where was everyone else buying them from? I then managed to find some in Tescos when I was doing a food shop. The pink KitKat’s cost 80p each, and so far I have only seen them being sold in single bars and not in multipacks. They are a little bit more expensive than the original KitKat’s and other chocolate bars, albeit after trying and tasting these beauties, I can safely say they are worth the extra money.
Nestlé UK has done amazing with this Ruby chocolate bar, they have turned their iconic four-finger KitKat into something the pink ladies from Grease would be proud to showcase. The chocolate bar is made from ruby cocoa beans, so the actual taste of the KitKat is nothing like the original. I did wonder if it was a meer marketing plan by Nestlé, and was keen to see if the KitKat tasted exactly the same as the original with pink decor, or if it was actually different.
I was pleasantly surprised and taken back when I first tried the Ruby chocolate, it has a beautiful, sophisticated taste, and I loved it! There is a fruity twang to each taste, its extremely unique tasting. Apart from the texture, it tastes nothing like the original KitKat, and I much prefer these pink ones. So far I have only managed to find the pink KitKat’s in Tescos, I haven’t seen them being sold anywhere else. Therefore, whenever I do a food shop in Tesco’s I always pick up 3/4 bars. I like to have one at the weekends with a glass of wine, and some quality me time. These are my special chocolates, ‘mummy’s chocolate’ in our house.
The pink KitKat has been created and aimed at women, although anybody can buy and enjoy one, the target audience is clearly women. I for one am not complaining about it!
The pink KitKat is a total gem and I rate it a tasty five out of five stars.